Definition of "spreadability" [spreadability]

• Ease of spreading or of being spread. (noun)

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• "Viral got an occassional nod, though often as something scary, and the notion of spreadability was not even close to present (except when presented by those outside the industry)."
• "You may need to add a bit more liquid to thin the batter for "spreadability"."
• "My mentor, Henry Jenkins, has described that form of sharing as "spreadability" (which you can read about in his white paper, If"