Slang A characteristic attribute, talent, or trait that is helpful in securing recognition or attention: waiters in tropical attire are part of the restaurant's shtick.
Slang An entertainment routine or gimmick.
American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.