Definition of "rollout" []

• The inauguration or initial public exhibition of a new product, service, or policy: The manufacturer's rollout of the new jet is scheduled for next month. (noun)
• Football A play in which the quarterback runs toward a sideline after receiving the snap with the intention of passing the ball. (noun)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "A component of this rollout is a group of four custom Domo Qee toys in unique packaging, including a Slurpee cup, and this assortment has flown off of shelves all over the country!"
• "Even if LTE rollout is quicker (hard to believe given capex constraints in this economy), LTE will still not have major metro coverage till 2012 at earliest … so Apple may be thinking ahead."
• "In addition to the financial terms of the deal, the filmmakers said they were won over by the company's plan for a long-term rollout, led by marketing head Terry Curtin, who comes from a line of Navy aviators and admirals."