Definition of "retailer" []

• A retail sales company or salesman. (noun)

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• "I will focus on them, I will focus on real surfshops, but the term retailer is a little too generic for my tastes."
• "But the retailer is already offering some Web-only sales on several TVs."
• "To many, managing a branch of a major retailer is not seen as "worthwhile" - I can imagine several former colleagues of mine thinking a graduate of theirs were a failure if this is what happened to them."