Definition of "reposition" [re•po•si•tion]

• The act of repositing or the condition of being reposited. (noun)
• The return of something, such as a bone, to its proper position. (noun)
• To place or put in a new position; position again. (verb-transitive)
• To update or change the marketing of (a product or service). (verb-transitive)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "Funding costs appear to be a problem, with Wachovia moving to "reposition" its portfolio of certificates of deposit and expand low-cost core deposits."
• "My little contest on how Democrats could "reposition" the Republicans generated a lot of response."
• "But I also think, Larry, that most people probably recognize that among other things -- it's not the only thing in my opinion -- but among other things this book is designed to be, and in many ways is in the process of accomplishing, a kind of reposition of Senator Clinton in the political firmament."