Advertisement - Continue reading below

Definition of "puffery" [puff•er•y]

  • Flattering, often exaggerated praise and publicity, especially when used for promotional purposes. (noun)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

Use "puffery" in a sentence
  • "Reality: puffery is anything a judge, NAD, or arbitrator says a consumer clearly should not rely on."
  • "They have every reason to engage in puffery regarding the less fraudulent nature of its clickers."
  • "In response to the shareholder lawsuit, Moody's argued that its claims to independence and ratings integrity were just "puffery" - legalese for innocent exaggeration:"