Definition of "potency" []

• The quality or condition of being potent. (noun)
• Inherent capacity for growth and development; potentiality. (noun)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "One of the drivers of increasing cannabis potency is the fact that our draconian drug laws make it desirable to carry or possess less product."
• "Over-the-counter steroid creams, such as hydrocortisone, are low in potency and may not be effective in moderate to severe cases."
• "What Barthes saw when he looked at his magazine image, was what he called the potency of myth in modern society, the way we are quick to overlook the evidence of our eyes to fixate on some more distant, idealized, cultural meaning."