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Definition of "positioning" []

  • The position held by a product brand in the opinion of consumers, in comparison with its competitors' brands (noun)
  • Present participle of position. (verb)

www.Collinsdictionary.com (c) HarperCollins Publishers Ltd 2016

  • The act of positioning; placement. (noun)

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Use "positioning" in a sentence
  • "The term positioning indicates the place the brand or product occupies in a given market."
  • "I mean, right now we are in what I call the positioning stage."
  • "I am, the stronger everything else comes and my positioning is a lot stronger."