Definition of "nonsports" [nonsports]

• Not related to or concerned with sports (adjective)

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• "The cost of a similar nonsports prime-time ad, by contrast, fell 14% last year from 2007."
• "What seems to have occurred to everyone was that treating minor sports and nonsports as if they were important was a sound programming strategy."
• "But the high-performance concept car's premiere belies what is driving much of the German sports-car maker's sales and profit growth these days: its nonsports cars, the Panamera luxury sedan it launched in 2009 and its Cayenne sport-utility vehicle."