Definition of "merchandising" []

• The promotion of merchandise sales, as by coordinating production and marketing and developing advertising, display, and sales strategies. (noun)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "On the other side, TM merchandising is an accepted practice by companies as a royalty producer/image builder and increasingly by consumers/fans."
• "TM merchandising is a type of promotional licensing: use of marks on unrelated products, authorized usually by contract."
• "Motivates courts in merchandising and keyword ad cases."