Definition of "logotype" [log•o•type]

• Printing A single piece of type bearing two or more usually separate elements. (noun)
• A logo. (noun)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "A logotype is a graphical trademark that uses type as its primary or only element."
• "The logotype is a modern, playful typeface which is to solve the geometric containment of the logo."
• "This is called a "logotype," and it can be very effective."