"A service called kgb provides answers via text message."
"Started in 1992 under the name INFONXX, the New York-based directory-assistance company re-branded itself as "kgb" last year, spoofing the name of the feared secret intelligence agency of the former Soviet Union."
"uh... the hawaiian shirts and management style were nice and all. and nice he clued you in on the "kgb" at some point or another. groovy."