Definition of "hyperlocal" []

• Related to a very small area, smaller than normally considered local. (adjective)

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• "They are also hoping to grab new advertisers at a lower cost: The bet in hyperlocal is that the small advertisers who could never afford newspapers could now take advantage of ads that are affordable because they are highly targeted and have next-to-no cost of sale and production."
• "Although the word hyperlocal is a bit too broad at times, I think you will find established news organizations taking to the blogosphere to get more news out more quickly in a local, specific environment."
• "Within the new media realm, growth has been particularly strong for sites dubbed "hyperlocal" - ones that cover small geographic areas in great detail, and often in collaboration with community members."