Definition of "gimmickry" []

• An array or abundance of gimmicks. (noun)
• The use of gimmicks. (noun)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "Whether we actually want all this extra gimmickry is a moot point, but it has to be a concern if Hollywoodinhidef. com's report is correct and a film-maker such as Nolan, who specifically chose not to make Inception a 3D project, is now being pushed into doing so retrospectively."
• "It's ridiculous, it's a blatant publicity stunt and it's patently unfair to ink-stained wretches everywhere, but gimmickry is what modern America thrives on and Joe will probably end up parlaying this fraud into a regular column for Time or Newsweek and his own cable talk show."
• "Or would a real man recognise this sort of cretinous gimmickry is the the automobile industries way of laughing at its critics?"