Definition of "genericization" [genericization]

• The process of becoming generic. (noun)
• With respect to a trademark, becoming so widely identified as a reference for a type of product as to cease representing a particular manufacturer of a product of that type. (noun)

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• "Thermos was declared generic in the US in 1963 -- there's a good list of genericized trademarks at Wikipedia, as well as a discussion of the legal ramifications of genericization."
• "Also, ‘genericization’ nice word, but I spell it with a z could have been done on such topics as replicability, public archiving of data and methods, and validity of proxies; invite the various authors of several multiproxy concoctions, and publish lists of who were invited, and who showed up."
• "Few pharmaceutical houses don't face genericization of their blockbuster drugs."