Definition of "franchiser" [franchiser]

• One that grants a franchise. (noun)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "The concept sounds appealing; Mr. Handyman franchisees wouldn't have to compete for such orders but would win them automatically if they were in the same region as the national-account client and had agreed to terms the franchiser had negotiated."
• "Answer: A benefit of franchising for the franchiser is the potential to expand quickly."
• "They can expand quickly because the franchiser can sell licences over a wide geographical area without having to manage the individual branches. (1 mark) A cost to the franchiser is the reputation of the company is outwith their control."