Definition of "emotionalize" [e•mo•tion•al•ize]

• To impart an emotional quality to. (verb-transitive)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "Both parties attempt to emotionalize various issues such as Abortion and the Environment – in an attempt to win over people."
• ""It's too early to say, but it is a strategy to emotionalize a brand," Mr. Jacoby said."
• "You cannot emotionalize the experience of having a location-based, app help you do things you need to do at 3G speeds with full graphics on a iPhone screen."