- A general idea derived or inferred from specific instances or occurrences. (noun)
- Something formed in the mind; a thought or notion. See Synonyms at idea. (noun)
- A scheme; a plan: "began searching for an agency to handle a new restaurant concept” ( ADWEEK). (noun)
American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.