Definition of "catchword" []

• A well-known word or phrase, especially one that exemplifies a notion, class, or quality: "We're turned off by the label 'sexy' when used as a catchword for every new design” ( Miriam Lang). (noun)
• A catchy name or slogan: "the top management of major corporations . . . busy coining catchwords for their new management concepts” ( Japan Economic Journal). (noun)
• Printing A guideword. (noun)
• Printing The first word of a page printed in the bottom right-hand corner of the preceding page. (noun)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "After all "the people of God" is just a misleading "catchword" for Ratzinger."
• "Sustainability was the catchword of the day along with going local, organic farming and the ever-present mantra, "know your farmer, know your food.""
• "Even in 1968, that was a catchword for everything that was superficial, old-fashioned and, well, plastic."