Definition of "brand" []

• A trademark or distinctive name identifying a product or a manufacturer. (noun)
• A product line so identified: a popular brand of soap. (noun)
• A distinctive category; a particular kind: a brand of comedy that I do not care for. (noun)
• A mark indicating identity or ownership, burned on the hide of an animal with a hot iron. (noun)
• A mark burned into the flesh of criminals. (noun)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "Like Mr. Branson, the Virgin brand is about being passionate, taking on challenges and living life to the fullest."
• "You're more likely to pick the movie for which you've seen 32 previews over the art-house flick you've never heard of, and you're probably going to choose the name brand over a generic soda, even if it's not your favorite brand, simply because you're more familiar with it."
• "Cervecería Mexicana's main brand is Mexicali but it also makes the Azteca brand, as part of a contract with Anheuser Busch, which holds a 50.2% share in Grupo Modelo."