A commodity, service, or process having a trade name. (noun)
American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
Use "brand name" in a sentence
"ATC: Air Traffic Controller, a brand name of a belay/rappel device."
"Azizi says patients also can ask their doctors about non-narcotic prescription painkillers such as Gabapentin brand name Neurontin."
"Although nobody was sure how it worked, by the 1950s chlorpromazine (usually known by the brand name Thorazine) was the drug of choice for controlling schizophrenia."