Definition of "bran" []

• The outer layers of the grain of cereals such as wheat, removed during the process of milling and used as a source of dietary fiber. (noun)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "The history of the present raisin bran is a history of repeated injuries and usurpations, all having in direct object the establishment of an absolute Tyranny over these Cereals."
• "The milk, I opine, gives it a sourish taste, and the bran is the least trouble."
• "If raisin bran is the only cereal you’re dealing with a normal supply and demand curve, but when there are fifty different kinds of nearly-identical cereal, your remaining customers really, really like something about your raisin bran in particular. chrismealy"