Definition of "bluffness" [bluff•ness]

• The quality of being bluff (noun)

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• "Potential employers and customers need to know that men are indeed capable of "emotional labor," but they may practice it differently, with more bluffness, more teasing, more ... noise."
• "Dickens, dallying with more than one woman, was about to separate his wife from her children: David Rintoul gives him bluffness and a beard like an erection."
• "He combines California informality with north-of-England bluffness."