Definition of "ballyhoo" [bal•ly•hoo]

• Sensational or clamorous advertising or publicity. (noun)
• Noisy shouting or uproar. (noun)
• To advertise or publicize by sensational methods. (verb-transitive)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "The next town we come to there was a county fair, and the doctor run acrost an old pal of his'n who had a show on the grounds and wanted to hire him fur what he called a ballyhoo man."
• "That, I venture to say, when the "ballyhoo" is stripped off, is the object of the "New Deal.""
• "Or are you just objecting to the ballyhoo, which is predictable from any opposition party in Parliament even the CPC, if the shoe were on the other foot."