Definition of "ambushing" []

• Present participle of ambush. (verb)
• An ambush. (noun)

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• "This model pioneered way of intervention however has always come under scrutiny because of the "ambushing" nature that the model falls under."
• "Once the Games have begun, say media agencies, sponsors 'competitors will have a much more difficult time getting heard, or "ambushing" the Games by creating the impression that they are sponsors."
• "HONG KONG -- Beijing has promised to step up efforts to prevent nonsponsors of this summer's Olympics from "ambushing" the more than 60 official sponsors that spent millions for the right to associate their brands with the world's biggest sporting event."